Eclipse Colour Print Limited Rebrand In Their 10th Year

The purpose of the Eclipse Colour rebrand was to show a visual change to the business operations and aspirations, following 10 years of successful and sustained growth in the Sheetfed, CutStar and Web offset print sector.  Going forward, Eclipse is keeping the name in the brand because of its 10 year history and the credibility that has been invested, and is associated with, the name.

Eclipse wanted the branding to enable the future addition of modular sub divisions to show that it will be giving a more solutions based offering.  The visual interpretation is clean and uncomplicated, demonstrating that Eclipse Colour is a professional and accredited business.

The 10th Anniversary, a significant milestone, is approaching in June and the management team felt that the new image also reflected the need for change.  Eclipse Colour needed to become a broader solution based company in order to compete in a changing market of client demands.

Many positive comments have already been received from clients regarding the rebrand, and the company is confident that this rebrand will carry Eclipse Colour forward into another successful 10 year period of growth and development.

Eclipse Colour MD Simon Moore said “I am delighted with the end result of the rebranding exercise. It has been an interesting and challenging process, but I feel that we have now achieved our goal of maintaining the value and credibility of the Eclipse brand in a fresh and appealing new corporate image”.